REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 art�culos asociados

Volumen 68 N�mero 1 Parte A�o 2004

Evolving to a New Dominant Logic for Marketing	Solicitud
Vargo, S. L. Lusch, R. F.
P�g. 1 - 17

Return on Marketing: Using Customer Equity to Focus Marketing Strategy	Solicitud
Rust, R. T. Lemon, K. N. Zeithaml, V. A.
P�g. 109 - 127

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors	Solicitud
Donavan, D. T. Brown, T. J. Mowen, J. C.
P�g. 128 - 146

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share	Solicitud
Ailawadi, K. L. Harlam, B.
P�g. 147 - 165

Invited Commentaries on Evolving to a New Dominant Logic for Marketing	Solicitud
Day, G. S. Deighton, J. Narayandas, D. Gummesson, E. Hunt, S. D. Prahalad, C. K. Rust, R. T. Shugan, S. M.
P�g. 18 - 27

Product Complements and Substitutes in the Real World: The Relevance of Other Products	Solicitud
Shocker, A. D. Bayus, B. L. Kim, N.
P�g. 28 - 40

First in, First out? The Effects of Network Externalities on Pioneer Survival	Solicitud
Srinivasan, R. Lilien, G. L. Rangaswamy, A.
P�g. 41 - 58

Beyond Adoption: Development and Application of a Use-Diffusion Model	Solicitud
Shih, C.-F. Venkatesh, A.
P�g. 59 - 72

Relationship Governance in a Supply Chain Network	Solicitud
Wathne, K. H. Heide, J. B.
P�g. 73 - 89

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment	Solicitud
Morgan, N. A. Kaleka, A. Katsikeas, C. S.
P�g. 90 - 108