REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 art�culos asociados

Volumen 45 N�mero 6 Parte 0 A�o 2008

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance	Solicitud
Nina Mazar, On Amir and Dan Ariely
P�g. 633

Commentaries and Rejoinder to �The Dishonesty of Honest People�	Solicitud
Scott Rick, George Loewenstein, John R. Monterosso, Daniel D. Langleben, Nina Mazar, On Amir and Dan Ariely
P�g. 645

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences	Solicitud
Leif D. Nelson and Tom Meyvis
P�g. 654

The Effect of Partitions on Controlling Consumption	Solicitud
Amar Cheema and Dilip Soman
P�g. 665

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior	Solicitud
Anat Keinan and Ran Kivetz
P�g. 676

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context	Solicitud
Jennifer J. Argo, Darren W. Dahl and Andrea C. Morales
P�g. 690

Endogeneity and Individual Consumer Choice	Solicitud
Dmitri Kuksov and J. Miguel Villas-Boas
P�g. 702

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information	Solicitud
Andr�s Musalem, Eric T. Bradlow and Jagmohan S. Raju
P�g. 715

Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking	Solicitud
Michal Maimaran and S. Christian Wheeler
P�g. 731

Strengthening Customer Loyalty Through Intimacy and Passion: Roles of Customer�Firm Affection and Customer�Staff Relationships in Services	Solicitud
Chi Kin (Bennett) Yim, David K. Tse and Kimmy Wa Chan
P�g. 741