REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 art�culos asociados

Volumen 39 N�mero 1 Parte 0 A�o 2002

Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist	Solicitud
Bronnenberg, B. J. Sismeiro, C.
P�g. 1 - 17

The Customer Orientation of Service Workers: Personality Trait Effects on Self- and Supervisor Performance Ratings	Solicitud
Brown, T. J. Mowen, J. C. Donavan, D. T. Licata, J. W.
P�g. 110 - 119

Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses	Solicitud
Robinson, W. T. Min, S.
P�g. 120 - 128

Temporal Differentiation and the Market for Second Opinions	Solicitud
Sarvary, M.
P�g. 129 - 136

Search and Alignment in Judgment Revision: Implications for Brand Positioning	Solicitud
Pham, M. T. Muthukrishnan, A. V.
P�g. 18 - 30

Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables	Solicitud
Ashok, K. Dillon, W. R. Yuan, S.
P�g. 31 - 46

The Influence and Value of Analogical Thinking During New Product Ideation	Solicitud
Dahl, D. W. Moreau, P.
P�g. 47 - 60

The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities	Solicitud
Kozinets, R. V.
P�g. 61 - 72

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework	Solicitud
Lee, J. K. H. Sudhir, K. Steckel, J. H.
P�g. 73 - 86

Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery	Solicitud
Andrews, R. L. Ansari, A. Currim, I. S.
P�g. 87 - 98

A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation	Solicitud
Brusco, M. J. Cradit, J. D. Stahl, S.
P�g. 99 - 109