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Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
Pág. 191 - 202
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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Evrikleia Chatzipetrou and Konstantinos Varvaropoulos
The main purpose of the research is to measure the managerial digitalisation cost of the hotel sector in Northern Greece. Taking into consideration the impact of the pandemic crisis on business management and the lack of rich relevant literature, the stu...
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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Sumeet Lal, Abdul-Salam Sulemana, Trinh Xuan Thi Nguyen, Mostafa Saidur Rahim Khan and Yoshihiko Kadoya
Although the traditional sources of financial knowledge in Japan are financial advisors and investment groups, the digital era and artificial intelligence have made other sources of information, such as social media and mass media, more influential. As s...
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