Resumen
Amman, the capital of Jordan, has experienced significant traffic congestion due to the rise in private vehicle ownership and limited public transportation services. A Stated Preference (SP) survey was conducted to determine public transportation users? willingness to use the Bus Rapid Transit (BRT) service. Another survey assessed the demand for an on-demand transit bus service with flexible and moderate costs, particularly for individuals far from the main BRT stations who need to reach them. Two models, Multinomial Logit (MNL) and Mixed Logit (ML), were utilized to understand user preferences for work-related trips. The study findings indicate that the cost of the trip and the waiting time are the two primary factors influencing public transport users? choices. Furthermore, sociodemographic factors, such as age, income, household size, and current status, were found to have a significant impact. The results reveal that approximately 71% of participants would utilize an integrated public transportation system comprising BRT and on-demand services. The findings underscore the potential benefits of an integrated public transport system in addressing Amman?s traffic congestion. By combining BRT and on-demand services, the city can offer residents comfortable, affordable, and efficient transportation options, thus effectively mitigating congestion.