Resumen
Macro-algae is increasingly gaining attention as a potential feedstock for biofuels and as a potential alternative fuel for aviation. Technological aspects are showing promise, and being examined more widely. This paper uses a strategic management perspective to complete an initial macro-environmental scan of the potential opportunities and threats to a seaweed biofuels industry. This is in response to calls to look beyond technological aspects, and highlights the importance of social acceptance. It is clear that very little is known about the potential economic, social, environmental and political/legal issues that might arise in the development of this industry. While we can look at the development of other, more established renewable technologies and seaweed industries away from the UK to highlight potential issues this does not give us a clear picture. Further research is needed to ensure that a proactive approach is used to research and inform stakeholders who will affect the further technological development and commercialization of the industry.