|
|
|
|
|
Eugine Tafadzwa Maziriri,Tinashe Chuchu
Pág. 257 - 265
A review of literature can be an explanatory, critical, and useful synthesis of a specific topic. The aim of this paper is to provide an overview of existing knowledge on the concept of perceived risk as well as perceived social risk. It is widely ...
ver más
|
|
|
|
|
|
|
|
|
Asad Rehman,Syed Ahsan Jamil
Pág. 376 - 382
The present study is an effort to explore the influence of income and occupation on consumers? susceptibility to reference group demands on brand choice decisions and to verify the relevance of reference groups in the Indian context. Using an adapted ver...
ver más
|
|
|
|
|
|
|
|
|
S. Y. Tzeng,W. M. Wong
AbstractThis study explores consumers? decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands ret...
ver más
|
|
|
|
|
|
|
|
|
Asphat Muposhi, Manilall Dhurup
The primary objective of the study was to explore which attributes of organic products inform Generation Y consumers? purchase decisions. The study, which was grounded in qualitative research design, utilised data generated from sixteen in-depth intervie...
ver más
|
|
|
|
|
|
|
|
|
Theuns Pelser, Anita Groenewald, Hein Prinsloo
The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business enterprises to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a mark...
ver más
|
|
|
|