Resumen
This paper discusses the Creative Coupling approach ? an alternative source of innovation besides basic science and continuous improvement. Creative Coupling enables organizations to generate innovation by leveraging the intellectual assets they already own. While the Creative Coupling process consists of several stages, this paper focuses on the very first step, namely the identification of intellectual assets. Overall, five identification methods and eleven evaluation criteria are derived from the literature review. All 55 method-criteria combinations are evaluated based on the literature as well as the authors? extensive academic and industry experience. The resulting evaluation matrix enables organizations to quickly identify the most appropriate method(s) for their intellectual assets identification project.Keywords: Creative Coupling, resource recombination, knowledge and technology identification, intellectual assets, innovation generation