ARTÍCULO
TITULO

Analyzing Corporate Social Entrepreneurship Specific to Knowledge Economy with a Focus on the Romanian Economic Context

Shahrazad HADAD    

Resumen

The knowledge economy is defined, according to the World Bank, through the integration of its four main component elements: education and training, innovation systems, information infrastructure, economic incentives and institutional regime. The first part of the paper reconciles knowledge economy and corporate social entrepreneurship, while the second part focuses on the education and training, and innovation pillars of the knowledge economy, and more specifically it resorts to the framework of corporate social entrepreneurship as a transformational innovation strategy for company growth. The current investigation has been conducted by means of case study method having the following research question: ?How does corporate social entrepreneurship manifest in corporations??., accompanied by secondary research questions such as: ?How does the company mobilize its resources to create an innovative product/ service/ approach in order to tackle the social issue?, How does the company contribute to local development??. The findings revealed that the social issue of high levels of nitrates in the waters inspired the company to combine a testing tool (technological innovation) with marketing communication which eventually resulted in an innovative approach for the company to increase the loyalty of their customers and to reach out for new ones. The present paper has been developed based on the author?s doctoral research.

 Artículos similares

       
 
Eka SEPASHVILI     Pág. 439 - 454
The paper aims at analyzing the circumstances and objectives of the regional integration in the context of global development. The EU is one of the most influential and important actors of the global world, which represents one of the most developed exam... ver más

 
Alexander S. Ksenofontov,Igor V. Savon,Vladimir Y. Serba,Dmitry V. Shkurkin     Pág. 14 - 18
The paper has developed a set of evaluation models of the probability of corporate borrowers? default, taking into account the macroeconomic and institutional factors on the example of the Russian construction industry companies. At the beginning of 2014... ver más

 
Weli Weli     Pág. 435 - 446
The new regulation on the Indonesian Capital Market (XK6-Bapepam-LK No. KEP-431/BL/ 2012), related to the disclosure of financial information on the company's website is the main motivation of this study, which is to analyze the extent to which issuers r... ver más

 
Dana NICULESCU     Pág. 45
In today?s Romanian business environment, an increasing attention should be laid on clarifying the organizational strategy, structures and systems within the corporate governance, and moreover a critical eye must be focused on the organizational culture,... ver más

 
Hansiadi Yuli Hartanto,Lisia Apriani     Pág. 429 - 438
This study aims to determine what competencies are required when recruiting internal auditors. It is expected that the results of this study can be used as a guide for developing accounting curriculum related to internal audit. Beside, it can be used to ... ver más