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Kunthi Afrilinda Kusumawardani, Hanif Adinugroho Widyanto, I Putu Lingga Iswara Deva
Pág. 63 - 79
This research was conducted to explore the factors predicting the Entrepreneurial Intention among female entrepreneurs in the Balinese tourism industry. The theory of planned behaviour (TPB) framework was utilised as the mediating variables, while Exposu...
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Flor Madrigal-Moreno,Salvador Madrigal-Moreno,María de Jeús Montoya-Robles
Pág. 15 - 20
This research paper presents the situation of the labor market in Mexico, the behavior of organizations through their managers to integrate work teams, as well as the elements that stand out for being the most reasonable for the integration of millennial...
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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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Olca SÜRGEVIL DALKILIÇ, Assoc. Prof. Dr., Benan KURT YILMAZ
Pág. 205 - 231
In this study, it is aimed to introduce and examine the tokenism phenomenon. Kanter (1977) argued tokenism as an ?artificial appearance? achieved by including a limited number of individuals in the minority group in effective positions within the existin...
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Murad Ali,Raja Ahmad Iskandar Bin Raja Yaacob,Mohd Nuri-Al-Amin B. Endut
Pág. 251 - 256
The advent of social media has significantly changed the entire landscape of information accessing and sharing which is more horizontal, single tired and with multilateral manner. This platform empowered every individual to create, access interact, and s...
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