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Stenly Jacobus Ferdinandus,(Pattimura UniversityIndonesia)Reniati Reniati,(Universitas Bangka BelitungIndonesia)Hillary Theophani Parera,(Pattimura UniversityIndonesia)
Pág. 270 - 281
The balanced scorecard is a strategy implemented by the company in improving the overall performance of the company, which is not only seen from a financial perspective but also non-financial ones such as; customer perspective, internal business process ...
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Idcha Bey Hutabarat, Nurmaidah Ginting, Erlita Julianti Sinaga, Florentina Putri Indah Garamba
Pág. 1392 - 1398
This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama co...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Farell Dwi Aferi, Yulia Hendri Yeni
Pág. 38 - 42
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Chintia Chintia, Ananda Sabil Hussein, Nanang Suryadi
Pág. 17 - 22
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