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Shian-Yang Tzeng,Jerry Y. Shiu
AbstractPurpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environm...
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Ridwan Darussalam
Pág. 106 - 124
Purpose ? This study was conduct to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry. Furthermore, this study is also examined customer loyalty as consequences of custo...
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Kamarin Merritt and Shichao Zhao
There have been significant changes evident across the retail sector over the last 20 years, which have been primarily influenced by technological advancements. These changes have forced many retailers to rethink their business models and utilise a combi...
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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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Rachel Barker
AbstractPurpose: This study sets out to address the lack of studies to educate clients and create awareness on fraud prevention in this sector, specifically on e-banking fraud that falls into two main categories: phishing/vishing/Smishing and malware pra...
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