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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Zi Jian Oh,Anak Agung Gde Satia Utama,Wen Huey Ong,Daisy Mui Hung Kee,Gandhar Mane,Varsha Ganatra,Jinzun Oh,Li Zhen Ong,Prabawathy A/P Arulanantha Munisvarar
Pág. 86 - 101
Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competito...
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Gökhan Meriç,Figen Yildirim
Pág. 92 - 108
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Tatjana Cvetkov-Ciko?ev, Ivana Domazet, Valentina Vukmirovic
Pág. 68 - 81
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