Resumen
The aims of this study are; knowing the profile of users of online transportation services, knowing the factors that influence the selection of online transportation and knowing the correlation of online transportation towards the income of conventional transportation drivers in Semarang City. This research used descriptive percentage, multiple linear regression and the correlation with the helped of SPSS program as analysis method. The results show that the users of online transportation services are dominant female in the age range 21-30 with the last education taken is college. For employee, mostly are private employees and college students with dominant status are not married or single. Factors that significantly influence the use of online transportation in Semarang City are price, income, service quality and distance. While the price of other transportation and travel time factors do not have a real influence on the use of online transportation services in Semarang City. Technological variables show a very weak correlation, and the number of online transport fleets variable shows sufficient or moderate correlation. The government is expected to be more careful in setting conventional transportation prices so that the price inequality that occurs between online transportation and conventional transportation is not too high. Because not all consumers use online transportation and able to use internet