4   Artículos

 
en línea
Asphat Muposhi,Mercy Mpinganjira,Marius Wait    
Revista: Acta Commercii    Formato: Electrónico

 
en línea
Mornay Roberts-Lombard,Mercy Mpinganjira,Goran Svensson    
AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Mercy Mpinganjira,Mornay Roberts-Lombard,Goran Svensson,Greg Wood    
AbstractBackground: Many organisations develop codes of ethics to help guide business conduct. However, not much is known about the contents of codes of ethics. Objectives: This article aims at investigating the code of ethics content cons... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Rosemary Matikiti,Mercy Mpinganjira,Mornay Roberts-Lombard    
Problem investigated: Tourism organisations and destination policy makers need to understand factors that influence tourist use of SNSs for trip organisation in order for them to be able to effectively utilise SNSs. Methodology: The methodological appr... ver más
Revista: Acta Commercii    Formato: Electrónico

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