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Yuliya Zaloznova, Nataliia Trushkina
Pág. 27 - 36
Performance features of coal mining enterprises in terms of organization of the marketing activity have been studied, including: constant fluctuations of the market of coal products; economic sensitivity to the irregular demand for coal (surplus or defic...
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Irina Tolstikova,Olga Ignatieva,Konstantin Kondratenko,Alexander Pletnev
Pág. 60 - 69
The article is devoted to the study of the communicative competence of the "digital generation", understood as readiness for network professional, educational and scientific integration. Researched based on a series of surveys conducted by a team of auth...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Markus Arlindo Monteiro, Bennie Grové and Nicolette Matthews
Grain marketing is complex because important decisions are made on the timing of sales and the quantities sold at every trading activity. The literature suggest various grain-hedging strategies, however these strategies are not adaptable to changing mark...
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Alexander Sboev, Roman Rybka, Artem Gryaznov, Ivan Moloshnikov, Sanna Sboeva, Gleb Rylkov and Anton Selivanov
Mapping the pharmaceutically significant entities on natural language to standardized terms/concepts is a key task in the development of the systems for pharmacovigilance, marketing, and using drugs out of the application scope. This work estimates the a...
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Jana Syrovátková and Antonín Pavlícek
The paper analyzes the behavior and habits of expectant and new mothers on a specialized pregnancy/parenthood-oriented social network, especially whether and how the pregnancy, and later the age of infants, impact the online activity of mothers. The auth...
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Nerio Ramón Olivar Urbina
Pág. 55 - 64
One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievi...
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Nabil Mohemmed Al-Hazmi
Pág. pp. 193 - 202
This study aims at identifying the importance of using smartphone apps in tourism marketing in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive and analytical approach in studying its hypotheses and achieving its object...
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Natalia Suwarsih, Theresia Gunawan, Istiharini Istiharini
Pág. 705 - 723
Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a ...
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Wendra Afriana, Amanah Abdulkadir, Harry Azis
Pág. 32 - 40
This paper aims to find out the right and fast strategy in anticipating the decline in the welfare of fishermen Kamal Muara during the Covid-19 pandemic. The research used SAST, AHP, and ISM analysis methods. Based on the results of ISM processing, it sh...
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