Resumen
Heraklion is gradually transforming into the newest tourist destination in Crete, which is one of the most popular island destinations in Greece. The regional statutory and local tourist bodies aim to develop Heraklion as a destination per se, overcoming the ?gateway to the rest of the island? identity that the city currently holds. At the same time, grass-roots initiatives are active in the city context, defending public space and urban cultural heritage, in idiosyncratic, bottom-up ways. This paper investigates the role undertaken by three such initiatives, currently active in Heraklion, to better comprehend their possible impact on the urban landscape and cultural heritage, within this gradually developing tourist landscape. The structure, aims and vision of the initiatives were documented through semi-structured interviews. Their actions, despite being diverse, are compared to the wider activity of similar initiatives in Greece, especially against neoliberal politics, culminating in defending public space, activating bottom-up musealisation mechanisms and participating in urban design in their own ways.