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Inicio  /  Information  /  Vol: 14 Par: 2 (2023)  /  Artículo
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Are Investors Willing to Use Zoom for Entrepreneurs? Pitch Presentations?

Jihyun Kang and Joris Van Ouytsel    

Resumen

The COVID-19 pandemic led to changes in business communication. As face-to-face communication was no longer possible, many businesses shifted to Zoom because of its ease of use and user-friendly functionality. One unique context in which users were forced to transition to fully online communication was entrepreneurs? pitch presentations. This study aims to explore whether users intend to continue to use Zoom for these important investment meetings after the pandemic. The study was guided by the Unified Theory of Acceptance and Usage of Technology (UTAUT) model. We surveyed 127 business investors in Korea. The results indicated that performance expectancy and social influence were positively associated with investors? intentions to use Zoom for entrepreneurs? pitch presentations in a voluntary setting (i.e., after the pandemic restrictions are fully lifted). Effort expectancy and facilitating conditions were not significantly related to investors? intentions. The findings help us to better understand the use of video communication within business contexts after the pandemic.

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