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Cornelia ZEINEDDINE,Luminita NICOLESCU
Pág. 167 - 185
Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace. This paper p...
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Viorica JELEV
Pág. 51 - 63
As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is...
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Aleksandr A. Novikov,Elena V. Novikova,Elena V. Moiseyeva,Larisa E. Fatikhova,Olga V. Ruzakova,Lenar R. Khairullin
Pág. 256 - 263
The relevance of the article is reasoned by the strategies? definition for perspective innovation policy of economic systems. In conditions of the Federal state entities? autonomy strengthening one of the strategies for perspective innovative policy of e...
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N. M. Sabitova,M. R. Shagiahmetov,N. G. NIvanova
Pág. 288 - 292
In spite of economic and social progress economic and social inequality in the world still exists. It can be considered in different aspects: between different population groups, countries, regions of the certain countries. Problems of economic inequalit...
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Olga V. Kiseleva,Iuliia S. Pinkovetskaia
Pág. 315 - 320
The article presents the results of the author's analysis and evaluation of investments in small and medium entrepreneurship, the empirical testing of hypotheses about the presence of the differentiation value of investment and the possibility of describ...
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