Redirigiendo al acceso original de articulo en 23 segundos...
ARTÍCULO
TITULO

The Building Image of PT. Jakarta East Industrial Park

Rita Zahara    
Nandan Limakrisna    

Resumen

The study aims to determine the effect of service quality and customer relations simultaneous on the image of PT.JEIP. The method used in this research is a descriptive and explanatory survey. The unit of analysis is the investor industrial estates managed by PT.JEIP with a sample size of 110 investors. The time horizon in this study was cross-sectional.  The findings in this study are that the service quality and customer relationship simultaneous influence on image of PT. EJIP, but when viewed in partial, it predominantly affects the customer relationship on image of PT. EJIP, while the quality of service has no significant effect on the image of PT. EJIP.Keywords: service quality, customer relationship, imageJEL Classifications: L8, M31, N75DOI: https://doi.org/10.32479/irmm.9045

 Artículos similares

       
 
Amy MacMillan    
This two-part case study provides a realistic, thought-provoking, and mildly entertaining venture into the world of new product launches.  Structured questions are posed at the end of each case, with suspense and information building from Case A to ... ver más

 
John Cooley, James Owens, Neil Terry    
This case applies economic competition fundamentals to the situation of competing in the market for antiques and growing a business for the purpose of cap selling a building. The macro perspective of the case describes technology and demographic changes ... ver más

 
Elnora Stuart,Darrell Parker     Pág. 222 - 230
Cities negatively impacted by de-industrialization are turning to marketing in order to ensure a financially secure future. As part of an economic development program for Spartanburg South Carolina, the Johnson College of Business of the University of So... ver más