Redirigiendo al acceso original de articulo en 20 segundos...
ARTÍCULO
TITULO

ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS

Laura Catalina Timiras    

Resumen

Awareness is a prerequisite in the development of successful brands; in this paper are highlighted, for certain categories of common food products, brands enjoying the highest spontaneous awareness among young people. On the basis of this work are some of the results of a direct research conducted on a sample of 100 students, aged between 18 and 30 years. Common foods are intended for current consumption, serving to meet the dietary needs of consumers. Thus, we studied certain categories of food products with characteristics which make them fall within the common products category: milk and dairy products, meat and cooked meat (except fish), fish and eggs, canned meat (including pate), canned vegetables, bakery, milling products, pasta, breakfast cereals, sugar, eggs, nuts and seeds, oil, margarine. The conducted research has an exploratory character.

 Artículos similares

       
 
Marina OCHKOVSKAYA     Pág. 279
The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in Russia and Roman... ver más

 
Rodica Maria SAVULESCU     Pág. 311 - 334
The advent of Web 2.0 has brought about a paradigm shift in communication: from an informational Web to an editable one. Consequently, the ?one-to-many? communication model of the mass media industry has been replaced by one that involves ?many-to-many?.... ver más

 
Brindusa Mariana Amalancei    
It is considered that loyalty to the brand of some primary customers is the core of the brand capital. A brand, however, may have substantial value, which is given to it by its symbol and slogans, if it is continued with the purchase of a brand after the... ver más