PENGARUH ENTREPRENEURIAL COMPETENCIES TERHADAP KEUNGGULAN BERSAING SERTA IMPLIKASINYA TERHADAP KINERJA WIRAUSAHA (Studi Kasus pada Usaha Konveksi KUBE “Maju Bersama” Kota Salatiga)

Mada Adi Wibowo(1*) , Yanuar Surya Putra(2)


(1) 
(2) STIE AMA Salatiga
(*) Corresponding Author

Abstract


The purpose of this research is to examine the effect of entrepreneurial competencies  advantage  and  its  implications  for  entrepreneurial performance. In this study competitive advantage is also positioned as an intervening variable that mediates the influence of entrepreneurial competence on entrepreneurial performance.

The population in this study are SMEs who are member of KUBE Maju Bersama in Salatiga totaling 30 people. The sampling technique use is saturated sampling   so that the sample size is the same as rhe population. Data collection method use survey methods and data analysis techniques using path analysis.

The result showed that entrepreneurial competencies did not have a significant influence on competitive advantage did not mediate the influence of entrepreneurial competencies towards entrepreneurial performance. So it can be concluded that the entrepreneurial competencies possesed by SMEs members in KUBE Maju Bersama have not a significant direct influence on improving the entrepreneurial performance of KUBE Maju Bersama.


Keywords


Entrepreneurial Competencies;Competitive Advantages; Entrepreneurial Performances

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DOI: https://doi.org/10.36587/probank.v4i1.446

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