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ARTÍCULO
TITULO

From emergence to maintenance: A model for identifying and interpreting strategic issues

P. Human    
P. Berthon    

Resumen

AbstractIn this paper an analytical model for identifying and delineating strategic issues is developed. The traditional SWOT approach is criticised. A model is developed using grounded theory from research done on 119 top South African companies. The two major delineating factors and thus axes of the model are importance and uncertainty. The article is concluded by considering the academic and practical implications of the model and the associated research.

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