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Shian-Yang Tzeng,Jerry Y. Shiu
AbstractPurpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environm...
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Shih-Yung Wei,Li-Wei Lin,Su-Rong Yan,Yun-Han Zhang
Pág. 49 - 69
This paper studies the interaction between the exclusive assets of listed companies (except the financial industry) and the performance of listed companies in Taiwan during the 20 years from 1998 to 2017, and studies the changes of the interaction, and d...
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Kipchillat Nancy,Hillary Busolo,Ronald Chepkilot
Pág. 169 - 178
The of the aim of this study was to compare the influence of advertising through online and offline media channels on consumers? attitude as used by selected commercial banks in Nairobi County, Kenya. A cross-sectional study using a stratified samp...
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Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR
Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli...
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Ivana S. Domazet, Ines Ðokic, Olja Milovanov
Pág. 13 - 22
In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising), which uses a number of media s...
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