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ARTÍCULO
TITULO

The Impact of CSR, Word of Mouth in Brand Image Effectiveness at PTPTN Agency.

Azli Abdul Aziz    

Resumen

Due to the increasing cost of higher education continues to grow from year to year and the numbers of students in Malaysia are eligible to enter the public universities and private colleges increasingly favorable. The Malaysian government is always alert and attentive to produce many scholars andknowledgeable people together to achieve vision 2020. On awareness and obligation rulers of a country that is currently leading developed countries and further studies have been made by the government as well. One agency was set up under the supervision of the Ministry of education has been given the nameas the National Higher Education Fund Corporation (PTPTN). This agency was established under the 566 Act, National Higher Education Fund Corporation.With the establishment of PTPTN showed the Malaysia government's very committed helping the less fortunate to extend their studies to a higher level. The Malaysia government provides a number of provisions by PTPTN with borrowed funds amounting to RM23 billion of the total funds allocated, namely RM35 billion since from 1997 to present. Fact from Ministry of Education , Majlis Amanah Rakyat (MARA) is established in advance on March 1, 1966 under the Parliament Act . The main function of MARA is offering various types of loans and purposes specialty to help all Bumiputera and no interest rates education loan. Beside PTPTN and MARA, Malaysia also have education funds from every states like example Johor Educational Foundation, Selangor Educational Foundation, Pahang Educational Foundation and so on.

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