Resumen
Nowadays the time factor is perceived as an increasingly valuable economic resource for societies. The role of the economic value of time in shaping passenger transport behaviour is considered to be significant because the knowledge of costs related to excessive time loss during travel is an important factor affecting consumer decisions in the transport market. The paper aims to discuss the issue of economic value of time and consumer behaviour in transport and presents some valuable research results made in this matter which are confirming the thesis of the article.