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ARTÍCULO
TITULO

Omaha And The Evolving Business Model Of Trauma Care

Rodger L. Brannan    

Resumen

Trauma is the leading cause of death for those between the ages of one to forty-five in the United States. Trauma care has increased in complexity and has become a significant contributor to rising medical costs in the United States. The successful management of trauma care has been an enormous challenge to hospital executives. Two medical centers in Omaha, Nebraska recently abandoned a successful joint trauma care business model to operate independent trauma centers. This case can be used in a number of courses, including Accounting, Finance, and Health Care Management.