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Original Research
The perceived benefits derived from visits to a super regional shopping centre: An exploratory study
South African Journal of Business Management | Vol 30, No 4 | a764 |
DOI: https://doi.org/10.4102/sajbm.v30i4.764
| © 2018 Nic S. Terblanche
| This work is licensed under CC Attribution 4.0
Submitted: 12 October 2018 | Published: 31 December 1999
Submitted: 12 October 2018 | Published: 31 December 1999
About the author(s)
Nic S. Terblanché, Department of Business Management, University of Stellenbosch, South AfricaFull Text:
PDF (1014KB)Abstract
Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts. The identification of shopper segments patronising large shopping centres. have been surprisingly underresearched. This study investigated the perceived benefits of shopping at a large super regional shopping centre and three distinct benefit dimensions emerged.
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Crossref Citations
1. Mall Shopping Motives and Activities: A Multimethod Approach
Dalia A. Farrag, Ismail M. El Sayed, Russell W. Belk
Journal of International Consumer Marketing vol: 22 issue: 2 first page: 95 year: 2010
doi: 10.1080/08961530903476113