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ARTÍCULO
TITULO

Factors in?uencing online shopping intention: an extension of the technology acceptance model

Hà Ng?c Th?ng    
Nguy?n Th? Liên Huong DOI: 10.26459/jed.v126i5B.4112    

Resumen

The aim of this research is to discuss and test the effect of the factors on Vietnamese consumers? online shopping intention base on technology acceptance model. The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from EFA to Cronbach's Alpha and multiple regression technique. The results showed that perceived usefulness, perceived ease of use and trust had a positive effect on consumers? online shopping intention. While the factor of perceived risk had a negative effect on consumers? online shopping intention.

PÁGINAS
pp. 47?58

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