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ARTÍCULO
TITULO

BIG DATA AS AN INFORMATION SOURCE IN THE DECISION MAKING-PROCESSES OF THE E-COMMERCE COMPANIES

Dariusz Weiland    

Resumen

This article discusses the opportunities offered by the use of Big Data in e-commerce and presents this tool as a source of information affecting the decision-making process. Some sections are devoted to introducing and presenting the perspective on information as a resource, while others attempt to define Big Data and outline the way in which Big Data may be utilised as a source of information supply in e-commerce; further parts elaborate on the challenges that information logistics has to face in order to make Big Data more adaptable in e-commerce. 

PÁGINAS
pp. 179 - 190

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