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ARTÍCULO
TITULO

Mobile Applications and Destination Branding in Spain

Carlos Alberto Scolari    
José Fernández-Cavia    

Resumen

The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.

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