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ARTÍCULO
TITULO

Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia

Bambang Suratman    
Yoyok Soesatyo    
Raya Sulistyowati    
Waspodo Tjipto Subroto    

Resumen

Small medium industry in Gerbangkertosusilo specifically in Surabaya, Gresik, Mojokerto and Sidoarjo based on development acceleration importance until 2025 in those areas are food and beverage industry developing. Strategic analysis required in identify small and medium enterprises industry cited to resulting in relevant strategy model. Analysis had done by using strength, weakness, opportunities, threats analysis with identify external and interal factors included production management, human resource management, financial management and marketing management. Data identified qualitatively and quantitively to drawing conclusion about relevant model and strategy.Keywords: Small and Medium Enterprises, Production, Human Resources, Marketing ManagementJEL Classifications: M11, M31, O15

PÁGINAS
pp. 171 - 179
MATERIAS
ADMINISTRACIÓN

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