Acceso al sitio web del Consejo de Políticas de Infraestructura

   
Redirigiendo al acceso original de articulo en 19 segundos...
ARTÍCULO
TITULO

The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises

Ade Octavia    
Hapzi Ali    

Resumen

Small and medium business in Indonesia has different characteristics with other countries. This research aims to analyze the influence between the orientation of the market and the business performance of small and medium enterprises. Entrepreneurial orientation variables used as the antecedent of market orientation and business performance as of the variable consequences. Design research using the survey sample and FGD with owners of small and medium enterprises as the respondent. By using SEM analysis found that entrepreneurial orientation effect directly against the performance of the business, but the orientation of the market does not have significant influence on performance of the business.Keywords: market orientation, entrepreneurial orientation, the performance of the business.JEL Classifications: L1, L25

PÁGINAS
pp. 331 - 337
MATERIAS
ADMINISTRACIÓN

 Artículos similares

       
 
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más

 
Byungok Ahn and Boyoung Kim    
This study aims to determine the importance of factors affecting supplier selection in the pesticide distribution sector as a global emerging market and present a decision-making model for the corporate marketing strategy. Specifically, a comparative stu... ver más

 
Edgard Bruno Cornacchione, Luciane Reginato, Joshua Onome Imoniana and Marcelo Souza    
Linking decision systems, negotiating agents, management accounting, and computational accounting, this paper aims at exploring dynamic pricing strategies of a synthetic business-to-consumer online operation and a comparative analysis of evolving strateg... ver más

 
Kyung-A Sun and Joonho Moon    
As franchising provides several benefits to both corporations and small business owners, a growing number of contracts have been written through which corporations offer the right to use their brand name and business model, and small business owners pay ... ver más

 
Muhieddine Ramadan, Najib Bou Zakhem, Hala Baydoun, Amira Daouk, Samia Youssef, Abir El Fawal, Jean Elia and Ahmad Ashaal    
The post-pandemic age has heightened the importance of digitalizing organizational practices and fostering innovation for SMEs to ensure resilient business operations in a volatile work environment. This research paper examines the impact of digital tran... ver más