Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period

Erna Handayani

Herni Justiana Astuti

Akhmad Darmawan

Bima Cinintya Pratama

Resumen

No disponible

P�GINAS

pp. 375 - 382

N�MERO

Volumen: 10 N�mero: Special Parte: 0 (2021)

MATERIAS

ADMINISTRACI�N

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Acceso

Thompson, Craig J, Rindfleisch, Aric, Arsel, Zeynep P�g. 50 - 64

Revista: JOURNAL OF MARKETING

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