Acceso al sitio web del Consejo de Políticas de Infraestructura

   
Redirigiendo al acceso original de articulo en 20 segundos...
ARTÍCULO
TITULO

Effectiveness of traditional and digital advertising platforms for the marketing of tourism

Douglas Chiguvi    

Resumen

No disponible

PÁGINAS
pp. 01 - 12
MATERIAS
ADMINISTRACIÓN

 Artículos similares

       
 
FIKADU TOLOSSA AYANIE     Pág. 589 - 618
Abstract This paper presents the process of Chinese outward direct investment in Europe. A remarkable feature of the Chinese cross-border business expansion is the essential role of government in the internationalization of Chinese MNCs which was support... ver más

 
Saeed M.Z.A. Tarabieh     Pág. 51 - 62
Brand loyalty and purchase decisions are among the central themes of the research for marketers throughout long time. Researchers and brand managers have utilized various means to affect the brand loyalty and purchase decisions of their customers. One of... ver más

 
Nuno Pena, Carla Curado     Pág. 42 - 56
This paper reports a qualitative study on the effectiveness of an e-learning framework (IPTEACES) for Insurance Broker Training Program Certifications, using a sample of 3,726 trainees from 16 different corporations from insurance and banking industries ... ver más

 
Liliia V. Matraeva,Alexey A. Konov,Alexey V. Belyak     Pág. 162 - 167
The study develops a method that enables to perform quantitative comparison of corporate cultures, mathematically assess the effectiveness of cross-cultural interaction and identify sources of potential conflicts. Research is based on the criteria of cor... ver más

 
B-Y. Chang,M. J. Magobe,Y. B. Kim    
AbstractTourism which is regarded as information intensive sector is the mostly affected sector by technology revolution and its traditional trading structures have been totally changed. The adoption and use of e-commerce in tourism sector is regarded as... ver más