Redirigiendo al acceso original de articulo en 18 segundos...
ARTÍCULO
TITULO

Loyalty program benefits and their effect on relationship quality and loyalty to the retailer

Karen M. Corbishley    
Corné Meintjes    
Roger B. Mason    

Resumen

No disponible

 Artículos similares

       
 
Fitrizal Fitrizal,Nandan Limakrisna     Pág. 18 - 25
The low customer loyalty to Four-Star Hotels in West Sumatera province was allegedly caused by customer relationship management, service quality and customer value are still low. The purpose of this research was to determine and analyze the effect of cus... ver más

 
Babar Nawaz Abbasi,Muhammad Umer,Ali Sohail,Jingjin Tang,Ihsan Ullah,Hifza Abbasi     Pág. 1 - 8
The major purpose of the research paper is to measure the quality of service offered by private banks operating in Pakistan. Moreover, it tries to investigate the relationship between service quality, customer satisfaction and loyalty. In order for a ban... ver más

 
Yusnita Octafilia, Mira Oktavia     Pág. 137 - 152
Riau is one of the provinces with the largest number of Palm Oil Mill in Indonesia. The large amount of existing Palm Oil Mill and the less amount of customers makes Palm Oil Mill must be able to maintain their business relationship in order to stabilize... ver más

 
Ricko Achmadi Putra,Hartoyo Hartoyo,Megawati Simanjuntak     Pág. 1116 - 1129

 
Aihie Osarenkhoe,Mabel Birungi Komunda,Jotham Mbiito Byarugaba     Pág. 197 - 208
Aims to examine the mediating role of service quality in customer complaint behaviour and customer loyalty. Adopts a quantitative cross-sectional research design and uses the MedGraph program, Sobel tests and the Baron and Kenny method to test for mediat... ver más