The role of brand experience and E-Wom on purchase decisions

Art�culos similares

Effect of Applying Business Intelligence on Export Development and Brand Internationalization in Large Industrial Firms

Acceso

Mahboobeh Golestanizadeh, Hadi Sarvari, Matteo Cristofaro and Daniel W. M. Chan

Possessing an international brand in an exclusive field can play a critical role in developing exports. On the other hand, monitoring market conditions and predicting the changes caused by the physical separation and distance between the upstream and dow... ver m�s

Revista: Administrative Sciences

The influence of brand innovativeness and quality affect consumer perceived valuethe role of symbolic brand qualities as mediating

Acceso

Aisyah Shafira Maharani, Anas Hidayat P�g. 15 - 32

Revista: International Journal of Research In Business and Social Science

THE IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LOCAL SKINCARE BRAND: THE ROLE OF PERCEIVED QUALITY AND PERCEIVED VALUE

Acceso

Lily Leonita P�g. 128 - 134

Revista: Journal of Business Studies and Management Review

THE ROLE OF BRAND IMAGE MEDIATION ON CONSUMER INTEREST IN CHOOSING UMRAH AND HAJJ SERVICES IN THE NEW NORMAL ERA

Acceso

Gampo Haryono, Albetris Albetris P�g. 169 - 181

Revista: Journal of Business Studies and Management Review

The Role of Social Media Activities to Enhance Brand Equity

Acceso

Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna P�g. in press

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c... ver m�s

Revista: Journal of Economics, Business & Accountancy

The role of brand experience and E-Wom on purchase decisions

Art�culos similares

Revistas destacadas