Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia

Hesti Maria, Indah Wira Putri, Innocentius Bernarto, Yohana F. Cahya Palupi Meilani

Abstract


This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.


Keywords


Retailing, Shopping Mall, Customers’ Interest

Full Text:

PDF

References


Abratt, R., Fourie, J. L., & Pitt, L. F., (2005). Tenant mix: The key to a successful shopping centre,Quarterly Review of Marketing, 15, 19-27.

Bellenger, D., Barnett, A., Greenberg, R., & Robertson, R. (1977). Shopping center patronage motives.Journal of Retailing, 53(2), 29-38.

Bloch, P., Ridgway, N. and Dawson, S. (1994). The shopping mall as a consumer habitat.Journal of Retailing, 70(1), 23-42.

Calvo-Porral, C., & Lévy-Mangín, J. (2018). Pull factors of the shopping malls: an empirical study. International Journal of Retail & Distribution Management, 46(2), 110-124.

Farrag, D. A., El Sayed, I. M. & Belk, R. W. (2010). Mall Shopping Motives and Activities: A Multimethod Approach.Journal of International Consumer Marketing, 22(2), 95-115.

Gefen, D., Karahanna, E. & Straub, D. W. (2003). Inexperience and experience with online stores: The importance of TAM and trust. IEEE Transactions on Engineering Management, 50(3), 307-21.

Ghozali, I., &Latan, H. (2015). Konsep, teknik, aplikasi menggunakan SmartPls 3.0 untuk penelitian empiris. Semarang: BP Undip.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010).Multivariate Data Analysis (7thed.). Upper Saddle River, N.J. : Prentice Hall.

Khare, A. (2011). Mall Shopping Behaviour of Indian Small Town Consumers.Journal of Retailing and Consumer Services, 18(1), 110-118.

Kim, Y. H., Lee, M. Y. & Kim, Y. K. (2011). A new shopper typology: Utilitarian and hedonic perspectives. Journal of Global Academy of Marketing, 21(2), 102-113.

LeHew, M. L. A &Fairhurst, A. E. (2000). US shopping mall attributes: An explolatory investigation of their relationship to retail productivity. International Journal of Retail and Distribution Management, 28(6),199-33.

Mejia, L., &Eppli, M. (1999).The Identification, Performance, and Tenant Mix of Dominant and Non-Dominant Malls.Retrieved from http://www. reri.org / research/article_pdf/wp078.pdf

Nicholls, J. A. F., Li, F., Kranendonk, C.J. &Roslow, S. (2002). The seven-year itch? Mallshoppers across time. Journal of Consumer Marketing, 19(2), 149-165.

Ojouk, C. M. (2010). Analysis of tenant mix in shopping malls: The case study of the junction and T-malls. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/ download?doi=10.1.1.821.9210&rep=rep1&type=pdf

Pan, Y., & Zinkhan, G. M. (2006). Determinants of retail patronage: A meta-analytical perspective. Journal of Retailing, 82(3), 229-243.

Percy L., Rossiter, J. R., & Elliott, R. (2001). Promotion tactics: Strategic advertising management. United Kingdom: Oxford University Press, 211-237.

Roy, A. (1994). Correlates of mall visit frequency. Journal of Retailing, 70(2), 139-61.

Smith, P., & Burns, D. (1996). Atmospherics and retail environments: The Case of the power aisle. International Journal of Retail & Distribution Management, 24(1), 7-14.

Tandon, A., Gupta, A., and Tripathi, V. (2016) Managing shoppingexperience through mall attractiveness dimensions An experience of Indian metro cities. Asia Pacific Journal of Marketing and Logistics, 28(4), 634-64.

Wakefield, K. L., & Baker, J. (1998). Excitement at the mall: determinants and effects on shopping response. Journal of Retailing, 74(4), 515-539.

https://www.industry.co.id/read/87216/sejumlah-mall-di-jakarta-teken-kontrak-sebagai-mall-40.Accessed July 26th, 2021.




DOI: https://doi.org/10.18860/mec-j.v5i2.11289

Refbacks

  • There are currently no refbacks.




Editorial Office:
Faculty of Economics,
State Islamic University of Maulana Malik Ibrahim Malang
Gajayana Street 50, Malang-East Java, Indonesia 65144
Phone (+62) 341 558881, Facsimile (+62) 341 558881
e-mail: mecjournal@uin-malang.ac.id

 

 

P-ISSN 2599-3402
E-ISSN 2598-9537

Lisensi Creative Commons

MEC-J is licensed under CC-BY-SA
© All rights reserved 2017.

 

MEC-J INDEXED IN:  

                                  

Member of:

 

View My Stats