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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Veljko Marinkovic, Darko Dimitrovski, Vladimir Senic
Research question: The aim of the paper is to identify the statistically significant drivers for gold panning revisit intention at the River Pek in Serbia as one of the key factors in determining a positive effect on the destination?s economic sustainabi...
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Katarina Njegic, Ines Djokic, Vesna Milanovic
Research Question: This paper investigates whether the Narver and Slater?s market orientation scale (MKTOR scale) is reliable, valid and applicable in the Serbian exporters? context. Motivation: Previous studies that examined the applicability of the MKT...
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Ana Aleksic Miric, Marina Petrovic, Zorica Anicic
Research Question: This paper explores factors that drive innovativeness of social enterprises in Serbia. Motivation: Social enterprises are gaining importance on global scale, being recognized for their potential to respond to both economic and social c...
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Stanislav Letkovský, Sylvia Jencová and Petra Va?anicová
Predicting bankruptcy within selected industries is crucial because of the potential ripple effects and unique characteristics of those industries. It serves as a risk management tool, guiding various stakeholders in making decisions. While artificial in...
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