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Inicio  /  Sustainability  /  Vol: 9 Núm: 9 Par: Septemb (2017)  /  Artículo
ARTÍCULO
TITULO

Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Mª del Mar Ramos-González    
Mercedes Rubio-Andrés and Miguel Ángel Sastre-Castillo    

Resumen

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.

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