CREATIVE ACTIVITIES VALUATION USING A TOPSIS – BASED DECISION SUPPORT ALGORITHM
Abstract
The main goal of the paper is the creative activities valuation using a TOPSIS based decision support algorithm. As defined by Cutler & Carmichael (2010) tourist experience remains in memory, preceded by motivations and expectations and result in satisfaction or dissatisfaction. The creative tourism is not well developed in the Slovak Republic yet, and there is no theoretical evidence what kind of creative tourism activities the tourists are most interested in. As the results show, tourists very strongly prefer creative tourism activities connected to education. The results also show that tourists do not connect creative activities with tourist destinations, which should result in a more involved supply side in the future, with the support of the local economy and sustainability, including the crafts, art and local culture
Keywords
Full Text:
PDFReferences
Billing, P. & ODell, T. (2010). Experiencescapes: Tourism, culture and economy. Copenhagen: Copenhagen Business School Press.
Burleson, W. (2005). Developing creativity, motivation, and self-actualization with learning systems. International Journal of Human-Computer Studies, 63 (4-5), 436-451. doi:10.1016/j.ijhcs.2005.04.007
Carvalho, R.M.F., Martins da Costa, M.C. & Ferreira, A.M.A (2019) Review of the theoretical underpinnings in the creative tourism research field. Tourism & Management Studies, 15 (SI), 11-22.
Coelho, M., Gosling, M. & Almeida, A.S.A. (2018) Tourism experiences: Core processes of memorable trips. Journal of Hospitality and Tourism Management, 37 (1), 11-22.
Csapo, J. (2012). The Role and Importance of Cultural Tourism in Modern Tourism Industry. Strategies for Tourism Industry - Micro and Macro Perspectives, 201-232. doi:10.5772/38693
Cutler, S.Q. & Carmichael, B. (2010). The dimensions of customer experience (M. Morgan, P. Lugosi, & J.R. Ritchie, Eds.). In The Tourism and leisure experience: Consumer and managerial perspectives, 3-26. Bristol: Channel View.
Hanifl, B. (2015). What is the economic value of Creative Tourism in Santa Fe, New Mexico? Retrieved from: https://core.ac.uk/download/pdf/36693356.pdf. Accessed on: 1 July 2019
Hrubalova, L. & Palencikova Z. (2017). Demand for Creative Tourism in Slovakia. In: SGEM 2017: Modern science: Conference proceedings (Economic & tourism, Vol. IV, STEF92 Technology, pp. 205-221). (2017). Albena, Bulgaria.
Ivcevic, Z. & Mayer, D.J. (2009). Mapping dimensions of creativity in the life-space. Creativity Research Journal, 21, 152-165.
Jelincic, D.A. (2009). Splintering of Tourism Market: New Appearing Forms of Cultural Tourism as a Consequence of Changes in Everyday Lives. Coll. Antropol, 33 (1), 259–266.
Kaufman, J.C. & Baer, J. (2012). Beyond new and appropriate: Who decides what is creative? Creativity Research Journal, 24, 89-91.
Maisel, E. (2009). Bridging the artist-tourist gap (R. Wurzburger, T. Aegeson, A. Pattakos, & S. Pratt, Eds.). In Creative Tourism. A global conversation, 171-182, Santa Fe, New Mexico: Sunstone Press.
Maitland, R. (2008). Conviviality and everyday life: The appeal of new areas of London for visitors. International Journal of Tourism Research, 10, 15-25.
Palencikova, Z. (2018) Creative Tourism Development in Slovakia and its Potential for Strengthening the Tourism Destination Competitiveness. (Csapó, J., Gerdesics, V., Törőcsik, M. Eds.) In Generációk a turismusban, Nemzetközi turizmusmarketing konferencia, Pesc, Hungary: Pécsi Tudományegyetem, 531-541.
Pine, B.J. & Gilmore, J.H. (1998). Welcome to the experience economy. Boston, MA: Harvard Business Review Press.
Raymond, C. (2007). Creative tourism New Zealand (G. Richards & J. Wilson, Eds.). In Tourism, Creativity and Development, 145-158. London, United Kingdom: Routledge.
Richards, G. & Marques, L. (2012). Exploring Creative Tourism: Editors Introduction. Journal of Tourism Consumption and Practice, 4 (2), 1-11. Retrieved from: https://www.researchgate.net/publication/241886393_Exploring_creative_tourism_Introduction Accessed on: 1 July 2019
Richards, G. & Raymond, C. (2000) Creative tourism. ATLAS News, 23,16-20
Richards, G. (2013). Tourism Development Trajectories. The Routledge Handbook of Cultural Tourism, 330-331. doi:10.4324/9780203120958.ch37
Richards, G. & Wilson, J. (2006). Developing creativity in tourist experiences: A solution to the serial reproduction of culture?. Tourism Management, 27, 1209–1223.
Saaty, T.L. (1996). The analytic hierarchy process: Planning, priority setting, resource allocation. Pittsburg, PA: RWS.
Tan, S., Kung, S. & Luh, D. (2013). A Model Of ‘Creative Experience’ In Creative Tourism. Annals of Tourism Research, 41, 153-174. doi:10.1016/j.annals.2012.12.002
The Analytic Hierarchy Process. (n.d.). Retrieved from: http://www.dii.unisi.it/~mocenni/Note_AHP. Accessed on 25 June 2019
UNESCO. (2006). Towards sustainable strategies for creative tourism: Discussion report of the planning meeting for 2008 international conference on creative tourism Santa Fe, New Mexico. Retrieved from: https://unesdoc.unesco.org/ark:/48223/pf0000159811. Accessed on 24 June 2019
Wachowicz, T. (2011). Application of Topsis Methodology to the Scoring of Negotiation Issues Measured on the Ordinal Scale. GIGLIOTEKA NAUKI, 6, 238-260. Retrieved from: http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.ekon-element-000171230805. Accessed on: 28 June 2019
DOI: https://doi.org/10.22190/FUEO1904377M
Refbacks
- There are currently no refbacks.
© University of Niš, Serbia
Creative Commons License CC BY-NC-ND
ISSN 0354-4699 (Print)
ISSN 2406-050X (Online)