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Jorge Vieira, Rui Frade, Raquel Ascenso, Inês Prates and Filipa Martinho
In recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export activity and the most important source of GDP growth in several countries. In Portugal, it represented around 19.7% of exports in 2019. ...
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Shian-Yang Tzeng,Jerry Y. Shiu
AbstractPurpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environm...
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Stacey Sharpe
Pág. 1 - 17
Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements? To address this question, this study presents an empirical assessment of firm-level advertising spending around fraudulent res...
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Kipchillat Nancy,Hillary Busolo,Ronald Chepkilot
Pág. 169 - 178
The of the aim of this study was to compare the influence of advertising through online and offline media channels on consumers? attitude as used by selected commercial banks in Nairobi County, Kenya. A cross-sectional study using a stratified samp...
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A.A.S.N Munasinghe,D.T.K. Bernard,H.M.U.S.R. Samarasinghe,S.R.N. Gamhewa,Sajith Sugathadasa,T.C. Muthukumara
Pág. 31 - 34
The use of celebrity based endorsements in advertising has started receiving increased attention over the past few decades due to the glamour and the popularity added in promotions is one of the most salient aspects used in promoting a brand. A vast vari...
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