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Inicio  /  Sustainability  /  Vol: 7 Núm: 5 Par: May (2015)  /  Artículo
ARTÍCULO
TITULO

Traceability the New Eco-Label in the Slow-Fashion Industry??Consumer Perceptions and Micro-Organisations Responses

Claudia E. Henninger    

Resumen

This article focuses on eco-labels from the point of view of consumers and experts/owner-managers of micro-organisations. The analysis maps the 15 most common standardisations within the UK?s fashion industry and elaborates on their commonalities and differences, before exploring the perceptions held by both consumers and micro-companies. This paper presents preliminary findings of a wider research project with emphasis on the potential for future research and marketing implications. The study is interpretative in nature and provides detailed results that contribute to an understudied area.

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