Resumen
Electric vehicles (EV) bring benefits for the urban environment but represent an additional cost for households. That is why the spread of electromobility starts with niche markets appropriate to their territorial context. On this principle, we design a business model for an EV sharing scheme based on assumptions about sites attractive to tourists to the technical means of production passing by the estimate of potential demand. To address the challenge of profitability, several scenarios are tested, with different fleet sizes and financing costs. In the model, investment costs represent 26 to 34% of total costs and variable costs account for 50 to 62% of operating costs. The project can be undertaken regardless of fleet size, provided that its financing cost is 8% or less. It raises questions about the distribution of the value generated.