Resumen
To promote sustainable urban mobility and reduce environmental pollution, transportation policies worldwide aim to decrease reliance on fossil fuels. This requires reducing private car use through policy instruments such as urban vehicle access regulations (UVARs) and promoting alternative sustainable transport technologies such as electromobility. Considering that the deployment of such regulations and the market penetration of battery electric vehicles (BEVs) is still low in Hungary, this study aimed to examine the willingness of urban dwellers in Budapest, Hungary, to adopt battery electric vehicles (BEVs) upon implementation of an UVAR measure. The study analysed the BEV adoption intention of 409 urban residents who participated in an UVAR study in 2022. The results show that age is a significant factor, with individuals aged 35?44 most likely to adopt BEVs. However, other socio-demographic characteristics did not significantly affect willingness to adopt BEVs. Additionally, pro-environmental behaviour or attitude did not significantly predict BEV adoption. Based on these findings, this study highlights the importance of considering multiple interrelated factors and provides policy insights for promoting sustainable transportation technology adoption.