REVISTA

Journal of Business Studies and Management Review

ISSN: Frecuencia: 4 Formato: Electr�nica

Tablas de contenido

24 art�culos asociados

Volumen 5 N�mero JBSMR, Vol. 5 No.2, June 2022 Parte 0 A�o 2054

EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY	Acceso
Ade Erma Suryani, Musnaini Musnaini, Tona Auora Lubis
P�g. 161 - 166

THE INFLUENCE OF FINANCIAL RATIOS TOWARD STOCK PRICE OF PHARMACEUTICAL COMPANIES IN INDONESIA	Acceso
Afri Yeni Lubis, Purwanto Purwanto
P�g. 167 - 176

THE ROLE OF COLLABORATION LEVELS IN THE INFLUENCE OF TRUST LEVEL ON PROJECT MANAGEMENT SUCCESS AT DEVELOPER COMPANIES IN BATAM	Acceso
Agustinus Setyawan, Annalin
P�g. 177 - 184

HOW TO ENGAGE EMPLOYEE: THE INFLUENCE OF LEADERSHIP AND TEAM WORK	Acceso
Alden Nelson
P�g. 185 - 190

THE EFFECT OF VIRAL MARKETING AND SOCIAL MEDIA INSTAGRAM ON REPURCHASE INTEREST THROUGH CONSUMER TRUST AS AN INTERVENING VARIABLE	Acceso
Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
P�g. 191 - 202

PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE	Acceso
Anggie Irwansyah, Rita Komaladewi, R. Thomas Budhyawan Yudha
P�g. 203 - 207

THE EFFECT OF FIRM SIZE AND LEVERAGE ON FINANCIAL PERFORMANCE AND THEIR IMPACT ON FIRM VALUE IN FOOD AND BEVERAGE SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE	Acceso
Asep Saepul Bahri, Kurniawan Saefullah, Mokhamad Anwar
P�g. 208 - 214

EFFECT OF FINANCIAL ACCESS ON MSME BUSINESS PERFORMANCE, THE MODERATING ROLE OF FINANCIAL LITERACY (STUDY ON YOUTH ENTREPRENEURIAL GROUP IN JAMBI CITY)	Acceso
Erwita Dewi, Hendriyaldi Hendriyaldi, Feni Tialonawarmi
P�g. 215 - 220

HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE	Acceso
Firmansyah Firmansyah, Tona Aurora Lubis, Maryati Ningsih
P�g. 221 - 225

THE EFFECT OF INTELLECTUAL CAPITAL ON COMPANY PERFORMANCE AND COMPANY VALUE BEFORE AND DURING COVID-19 PANDEMIC	Acceso
Fitriaty Fitriaty, Muhammad Haris Saputra, Dessy Elliyana
P�g. 226 - 232

IMPROVING ORGANIZATIONAL CITIZENSHIP BEHAVIOR THROUGH ORGANIZATIONAL JUSTICE AND JOB SATISFACTION	Acceso
Hendra Hendra, Shofia Amin, Rike Setiawati
P�g. 233 - 241

PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYINGA CASE STUDY ON PRIVATE COLLEGE STUDENTS IN SUNGAI PENUH CITY	Acceso
Intan Sherlin, Indra Budaya, Edwin Bustami
P�g. 242 - 247

EXPLORING DETERMINANT FACTORS THAT ENCOURAGE EFFECTIVENESS OF RECRUITMENT AND SELECTION PROCESS (CASE STUDY AT BANK BRI, MANADO BRANCH)	Acceso
Jhoni Franata, Handrio Adhi Pradana
P�g. 248 - 256

MONETARY POLICY AND INSURANCE SECTOR PERFORMANCE IN NIGERIA	Acceso
Joel Obayagbona, Mayowa Gabriel Ajao
P�g. 257 - 265

THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY	Acceso
Karinta Fakhira, Mismiwati, Fernando Africano, Riduwansah, Oki Sania Riski
P�g. 266 - 274

THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY	Acceso
Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin
P�g. 275 - 280

THE INFLUENCE OF HALAL AWARENESS, EWOM TOWARDS INTENTION TO BUY HALAL COSMETICS: THE ROLE OF MEDIATION ATTITUDE	Acceso
Lily Purwianti
P�g. 281 - 287

THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI	Acceso
Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
P�g. 288 - 293

THE IMPACT OF SALES PROMOTION AND CONSUMER TRUST ON STAYCATION INTEREST IN JAKARTA FOUR-STAR HOTEL DURING COVID-19 PANDEMIC	Acceso
Ronny Yudhi Septa Priana, Tri Djoko Sulistiyo, Theresia, Theresia
P�g. 294 - 302

THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC	Acceso
Shelli Safitri, Syahmardi Yacob, Yenni Yuniarti
P�g. 303 - 311

THE EFFECT OF CONTENT REVIEW AND PROMOTION ON BUYING INTEREST WITH PRODUCT INVOLVEMENT AS AN INTERVENING (Case Studies Of Tasya Farasya's Beauty Vlogger Review On Wardah Products)	Acceso
Sonia Risyafani, Johannes Johannes, Idham Khalik
P�g. 312 - 318

THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR	Acceso
Suyono Saputra
P�g. 319 - 326

EARNING MANAGEMENT: PHENOMENONS YOU CANNOT AVOID(Discretionary Accruals Equation and Non Discretionary Accruals Equation)	Acceso
Kamaludin Kamaludin, Akram Harmoni Wiardi
P�g. 327 - 336

TURNOVER INTENTION: A LITERATURE REVIEW	Acceso
Cahya Purnama Asri
P�g. 337 - 341