REVISTA

Journal of Small Business Strategy

ISSN: 1081-8510 Frecuencia: 4 Formato: Electr�nica

Tablas de contenido

6 art�culos asociados

Volumen 31 N�mero Vol. 31 No. 2 (2021) Parte 0 A�o 2093

Marketing strategies in family firms	Acceso
Manuel Alonso Dos Santos, Orlando Llanos Contreras, Raj V. Mahto
P�g. 1 - 5

Customer perceptions about family firms and their effects on customer behaviors	Acceso
Isabel C. Botero, Shanan R Litchfield-Moore
P�g. 19 - 35

Evaluation of the online presence of family firms: A comparative analysis between Ibero-America and the US	Acceso
�scar R. Gonz�lez-L�pez, Maria Buenadicha-Mateos, Ascensi�n Barroso, Ram�n Sanguino
P�g. 36 - 52

Inter-firm marketing collaboration in family businesses: The role of risk aversion	Acceso
Mar�a J. Ib��ez
P�g. 53 - 61

Reputation and identity in family firms: Current state and gaps for future research.	Acceso
Jonathan Cuevas Lizama, Orlando Llanos Contreras, Manuel Alonso Dos Santos
P�g. 6 - 18

Personalized service and brand equity in family business: A dyadic investigation	Acceso
Franklin Velasco Vizcaino, Cintya Lanchimba, Orlando Llanos Contreras, Manuel Alonso Dos Santos
P�g. 62 - 79