Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms

Pradeep Paraman    
Sanmugam Annamalah    
Peter Vlachos    
Selim Ahmed    
Arunnan Balasubramaniam    
Baharudin Kadir    
Murali Raman and Wong Chee Hoo    


The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative business concept. Though little attention has been dedicated to it, a theoretical knowledge of Live Streaming Transaction (LST) is crucial given its broad application and unique features. The analysis of 8613 respondents from Southeast Asia in this study, based on flow, temperament, and personality theories, offers fresh perspectives on the mediating role of flow and the moderating effect of temperament in a cross-national setting. Cluster sampling was used to construct a mixed-method conditional indirect effects model. Since introverted temperament types look for voices that echo within them, our findings revealed that LSTs are more intriguing to this market segment. Theoretical and practical elements, as well as implications for future directions, are presented.

 Artículos similares

Zhongchu Tian and Binlin Xu    
As important load-bearing structures, suspension cables have been widely used in suspension bridges, engineering ropeways, cable suspension systems and other special equipment. Their dynamic problems have always been a research hotspot. Especially for co... ver más
Revista: Applied Sciences

Mingsheng Chen, Lenan Yang, Xinghan Sun, Jin Pan, Kai Zhang, Lin Lin, Qihao Yun and Ziwen Chen    
Evidence points to increasing the development of floating wind turbines to unlock the full potential of worldwide wind-energy generation. Barge-type floating wind turbines are of interest because of their shallow draft, structural simplicity, and moonpoo... ver más

Zhen Xu, Lianjiang Xu, Junfeng Sun, Meihong Liu, Taohong Liao and Xiangping Hu    
Flexible support cylindrical gas film seals (CGFSs) adapt well to rotor whirling and have a good gas lubrication effect during thermal deformation. However, when a CGFS operates under the ?three high? (high interface slip speed, high-pressure differentia... ver más
Revista: Aerospace

Cesare Patuelli, Enrico Cestino and Giacomo Frulla    
Vibration analysis of wing-box structures is a crucial aspect of the aeronautic design to avoid aeroelastic effects during normal flight operations. The deformation of a wing structure can induce nonlinear couplings, causing a different dynamic behavior ... ver más
Revista: Aerospace

Riccardo Cadamuro, Maria Teresa Cazzola, Nicolò Lontani and Carlo E. D. Riboldi    
Sounding rockets constitute a class of rocket with a generally simple layout, being composed of a cylindrical center-body, a nosecone, a number of fins placed symmetrically around the longitudinal axis (usually three or four), and possibly a boat-tail. T... ver más
Revista: Aerospace