Resumen
Today, in many cities, urban facades are typically forming according to the high-level codes, while citizens? expectations and preferences are different from them. According to the studies conducted theory, using a conceptualization technique, related dimensions are assessed. For details, each facade is divided into three parts: ground floor, body, and coping. The individuals? perceptions are investigated using electronic questionnaires and with panoramic photos. To assess vision while moving, studies are carried out at the sites (6 selected streets in Tehran) using semi-structured interviews as well as photographing the preferred scenes and the worst scenes (VEP method). According to the analyses, the main result of this research shows that overall perception was greater than in partial. The order in urban facades will not necessarily be perceived by the alignment of the openings and the creation of a uniform skyline, or restrictions on the color and type of facade materials. This is the same damage mentioned in the critique of the upper-level design codes in the present study. Therefore, it is better to consider only a limited number of various items in building facades, that people can perceive, fixed and controlled, and leave the rest to the owners and designers. In this way, the private rights of the owners and the art of the designers can be respected by observing the facade as a common area between private privacy and public privacy.