Resumen
This research addresses the impact of individual investors on the cryptocurrency market, focusing specifically on the development of herd behavior. Although the phenomenon of herd behavior has been studied extensively in the stock market, it has received limited research in the context of cryptocurrencies. This study aims to fill this research gap by examining the impact of liquidity and sentiment on herd behavior using the CSAD model, considering small, medium, and large cryptocurrencies. The results show different outcomes for cryptocurrencies of different sizes, consistently demonstrating that the herding effect is more pronounced under conditions of lower liquidity, as determined by the turnover volume and liquidity ratio of cryptocurrencies. Proxy measures such as the Twitter Hedonometer and CBOE VIX were used to measure investor sentiment and show the prevalence of herding behavior in optimistic times for all cryptocurrencies, regardless of their market capitalization. Consequently, this study provides valuable insights into the manifestation of herd behavior in the cryptocurrency market and highlights the importance of liquidity and sentiment as influencing factors. These findings improve our understanding of investor behavior and provide guidance to market participants and policymakers on how to effectively manage the risks associated with herd effects.